Ecommerce giant Flipkart has invested $686 Mn in its wholesale arm ‘Flipkart India Private Limited’, this will make it the single-largest investment into any of its own units.

Published On : Mar 2019

According to the filings at the Registrar of Companies, the investment was made through Flipkart’s Singapore establishment in February 2018.

The Flipkart’s investment is over six times that of rival Amazon so far into its wholesale arm, Amazon Wholesale India Pvt. Ltd. The B-to-B marketplace that operates, got $52.6 Mn (INR 341 Cr) last year from Amazon’s Singapore-based entity, Amazon Corporate Holdings Pvt. Ltd. It invested thrice from the parent company to wholesale entity In 2016. Till now, Amazon has invested over $109.8 Mn (INR 716 Cr) in its wholesale arm.

For Flipkart, the investment is the third of its kind infusion reported in the recent weeks. Earlier this week, it was reported that Flipkart invested $176 Mn (INR 1,148 Cr) in its business-to-business fashion arm Myntra Jabong Private Limited. Apart from this, it has also put in over $56.7 Mn (INR 370 Cr) into Flipkart Internet, the company’s online retail platform recently stated ET report.

The recently secured fund will aid Flipkart in stepping up its ante to take on the US-based Amazon, and Alibaba-backed Paytm Mall in India.

It is further reported that Flipkart will invest in B2B commerce this year for selling to customers globally in 2018 through its tie-up with US-based online marketplace eBay. The company had launched ‘Flipkart Global’ last year to allow users from about 200 international markets to purchase products on its marketplace.